IVAN DEL DUCCA FERNANDES

Product with a
business mindset.

I connect strategy, product and financial results. My work spans improving existing operations and building new businesses. I bring together P&L ownership, digital products and team leadership in payments and fintech.

Maquinona: building a product and a business from scratch

Explore my career

How I can make an impact

Portrait of Ivan Fernandes — PRODUCT & BUSINESS LEADERSHIP
Payments · Fintech · Digital platforms

Operational & Financial Efficiency

~80 bpsreduction in iFood’s online payment processing costs.

Over R$200 million/year in savings, with a direct impact on EBITDA.

Operational Performance

~15 percentage pointsimprovement in the performance of the in-person payment journey.

From Zero to Scale

From zero to ~R$300 millionin total payment volume (TPV) per month.

I led the development of the in-person payments product and platform, connecting the business model to operations — from the first payment to scale.

01 / THE IMPACT I CAN MAKE

My work connects product, operations and results.

I start by understanding how a business creates value and how its different parts connect. At iFood, I played an important role in connecting the fintech strategy with other companies and businesses in the group, aligning initiatives across the ecosystem.

OPERATE & OPTIMIZE

Improve the business
already up and running.

P&L management, financial efficiency, transaction performance and continuous improvement. Identifying losses, prioritizing improvements and connecting operations to financial results.

Online payments: contributed to reducing processing costs by ~80 bps, delivering savings of over R$200 million per year.
In-person payments: an improvement of ~15 percentage points in transaction journey performance.
Management foundations: profitability and portfolio management at Rede; retention, revenue and operational metrics in telecom.

BUILD & SCALE

Build the next
opportunities for growth.

Start with an opportunity, shape the business model, test assumptions and develop products. Connect learning, go-to-market and operations to sustain growth.

iFood Jetski: worked in a lean, autonomous team building B2B financial products, starting with discovery and validating market fit.
Ecosystem perspective: connected the fintech strategy with the group’s other companies and businesses.
Leadership: product direction and development of PMs, designers and Growth professionals.

The ~80 bps and over R$200 million/year refer to the same cost optimization outcome. The ~15 percentage point improvement is approximate and relates to the in-person payment journey.

Turn strategy
into product decisions

Translate business ambition into a vision, priorities and testable hypotheses. Connect discovery, market sizing and new product development.

IN MY EXPERIENCE

In iFood Pago’s Jetski team, I helped shape the product vision and business model and validate hypotheses, connecting fintech strategy to the group’s ecosystem.

Connect growth
and profitability

Assess monetization, costs and returns alongside adoption and customer experience. Make portfolio decisions with a clear view of the financial outcome.

IN MY EXPERIENCE

At iFood, I contributed to reducing payment processing costs by ~80 basis points (bps), delivering over R$200 million in annual savings and a direct impact on EBITDA.

Bring people
and partners together

Align teams around problems and outcomes. Bring together Product, Engineering, Design, Growth and business teams, including the partners that make the solution possible.

IN MY EXPERIENCE

Direct leadership of PMs, designers and Growth at iFood; integrations at Kangu and e-commerce partnerships at Elo.

A PERSPECTIVE BUILT ACROSS THE ECOSYSTEM

I’ve worked on different
sides of this market.

RESPONSIBILITY

Led PMs, Design and Growth; shaped the business model, product and operations.

DELIVERY & IMPACT

Maquinona: from zero to ~R$300 million in monthly TPV; ~15 percentage point improvement in in-person transaction performance.

SKILLSZero to one · P&L · Scaling · Leadership

Earlier Roles:

2008–2011

2011–2013

Monetization, retention and customer lifecycle management, using data and segmentation.

View my full career and contributions at each company

2008–2013Claro & OiMarketing · Retention · Revenue

The foundation: customer behavior and results

Segmentation, retention offers, churn analysis and monetization throughout the customer lifecycle. Hands-on experience connecting customer needs, metrics and operations.

2013–2016Telefônica / VivoB2B digital products

Build and launch digital products

Worked in New Business and B2B Digital Services, managing the portfolio and P&L. Partnered directly with Telefónica Spain to adapt international solutions for Brazil. Launched Vivo Presença Digital, Vivo Gestão de Equipe and Vivo Segurança Online, and contributed to the B2B Digital Services Marketplace.

2016–2019RedeProduct Owner · Merchant acquiring

Product and profitability in the payments ecosystem

Responsible for the payment acceptance platform and the card network and benefit voucher portfolio, managing P&L, costs, profitability and business cases. Managed relationships with card networks and issuers and projects to expand acceptance, including integrations with smaller networks.

2019–2021EloBusiness development · E-commerce

Expand acceptance and develop the digital channel

Helped grow the card network in e-commerce through commercial relationships and partnerships with merchants, gateways and platforms. Managed channel metrics and commercial campaigns.

2021KanguMarketing and Business Development Management

Grow a platform through data and partnerships

Sponsored the Integrations and Partnerships tribe, guiding OKRs, performance and analytics. Worked on acquisition, activation and lead qualification for Inside Sales.

JOINED IN 2021iFood PaymentsTeam Lead and Manager · Fintech

Connect strategy, Growth and Revenue Management

Strategic direction for payment products, market sizing, go-to-market, monetization and costs. Developed partnerships, managed vendors and led Business Analytics.

Key impact: contributed to a ~80 bps reduction in iFood’s online payment processing costs, generating over R$200 million in annual savings and a direct impact on EBITDA. Improved in-person payment journey performance by ~15 percentage points.

GPM IN 2023iFood Pago (Fintech)Group Product Manager · B2B

Lead people, product and business modeling

Worked on financial solutions for restaurants in a business unit spanning payments, credit and banking. Directly led PMs, designers and Growth, shaping the vision, discovery and hypothesis testing within the Jetski model. Connected fintech strategy with other companies and businesses in the iFood ecosystem.

03 / HOW I LEAD

Clear direction.
Autonomy with accountability.

Give teams the context to make better decisions

Connect the work to the strategy and make expected outcomes, constraints and prioritization criteria clear.

Balance discovery, execution and financial results

Combine customer understanding and experimentation with feasibility, delivery capacity and financial sustainability.

Build alignment beyond Product

Work with commercial, operational and technical teams to make the value proposition work end to end.

High standards and teams close to customers

I set a high bar for quality, with clear expectations, feedback and support for people’s development. I also like getting the team out from behind their screens: you discover products and businesses out in the field, talking to customers, observing operations and testing ideas. Discovery is part of the daily work.

04 / MAQUINONA CASE STUDY

A project connecting
product, business and operations.

My role in building in-person payments at iFood: from the thesis and MVP to an operating business connected to the restaurant ecosystem.

IFOOD PAGO · PRODUCT & BUSINESS

Maquinona Case Study

Payments as a way into the dine-in experience. The CRM and cashback thesis, connections with restaurant POS systems and financial services, and the work of turning that vision into a product and an operating business.

Explore the case study

iFood Pago Maquinona showing a cashback offer

PRODUCT, PEOPLE & BUSINESS

Build the next chapter
with the full picture in mind.

I’m focused on management and Head of Product or Business roles where I can combine team leadership, product building and accountability for results.

Let’s connect on LinkedIn

Product with abusiness mindset.

Operational & Financial Efficiency

Operational Performance

From Zero to Scale

My work connects product, operations and results.

Improve the businessalready up and running.

Build the nextopportunities for growth.

Turn strategyinto product decisions

Connect growthand profitability

Bring peopleand partners together

I’ve worked on differentsides of this market.

A career connectingcustomers, products and results.

Vivo

Rede

Elo

Kangu

iFood (Payments / Checkout)

iFood Pago (Fintech)

The foundation: customer behavior and results

Build and launch digital products

Product and profitability in the payments ecosystem

Expand acceptance and develop the digital channel

Grow a platform through data and partnerships

Connect strategy, Growth and Revenue Management

Lead people, product and business modeling

Clear direction.Autonomy with accountability.

Give teams the context to make better decisions

Balance discovery, execution and financial results

Build alignment beyond Product

High standards and teams close to customers

A project connectingproduct, business and operations.

Maquinona Case Study

Build the next chapterwith the full picture in mind.

Product with a
business mindset.

Improve the business
already up and running.

Build the next
opportunities for growth.

Turn strategy
into product decisions

Connect growth
and profitability

Bring people
and partners together

I’ve worked on different
sides of this market.

A career connecting
customers, products and results.

Clear direction.
Autonomy with accountability.

A project connecting
product, business and operations.

Build the next chapter
with the full picture in mind.